As part of the Clue brand identity revisioning, I was tasked with developing ways to bring the iconic "C" to life. Eight vignettes were created – one for each character – each with a subtle "clue" that something nefarious is afoot. It was a fun exercise that was instrumental in both understanding and enriching the brand character – one that has made the game a timeless classic for over 70 years.
Agency: Quake