Invite program for Drabinsky Gallery. The role of a gallery invite is two-fold: it must promote the most current exhibition and, as importantly, promote and build awareness for the gallery itself. A simple bisected pane gives equal weight to both tasks: it allows for an unfettered artist image on one side and on the other – consistent formal typography, branding, and colouration – all of which provide an evocative brand tool that grows more powerful over time.